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Film + Photo
A curated body of commercial films, photography and brand content.
Morocco
Film · Photography · Creative
Creative Agency for Film, Photography & Brand Content
We create films, photography and visual content for brands that want to be seen, remembered and felt.
ROC
About the studio
We make films and stillsfor brands that needto be felt, not only seen.
We combine film, photography and creative direction to build visual content that helps brands communicate clearly, launch confidently and stay memorable.
AB Production is a creative communication agency based in Morocco, specializing in film, photography and branded visual content.
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Full production
Concept, production and post-production — one visual language from treatment to delivery.
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Morocco
Creative production for brands across Morocco.
Marrakech · Meknes · Morocco · Rabat · Tangier · Taza
Selected Work
Stories We'veBrought to Life.
01
Hardlight
Film · 2023
View project →
02
Institut Caftan
Fashion Film · 2026
View project →
03
Boston Coffee
Film · 2024
View project →
04
Vitra
Commercial · 2025
View project →
05
Mouad
Film
View project →
06
AB Dentiste
Social Content
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07
Showreel
Showreel
View project →
08
SIAM
Film · 2026
View project →
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AFCON 2025
Commercial · 2025
View project →
10
PR1
Film
View project →
11
Best of Global
Showreel · 2025
View project →
12
AB
Social Content
View project →
01/12
Creative approach
We turnideas intoimagespeople remember.
Services
From the first frameto the final image.
Brand films, commercials and cinematic content built around story, audience, and delivery.
- Brand films
- Commercials
- Product videos
- Corporate films
- Event recaps
Selected work
Advertising production for brands that need a precise visual idea and a finished film.
Commercial and lifestyle photography for brands, products, campaigns, and digital content.
- Campaign photography
- Product photography
- Lifestyle
- Lookbooks
The idea before the camera: references, casting, location, and the visual system of a project.
Visual identity and campaign systems that hold together across film, stills, and social.
- Identity
- Campaign systems
- Brand content
End-to-end campaign production: the film, the stills, and the cutdowns that travel together.
- Campaign films
- Still campaigns
- Social cutdowns
- Delivery packages
Selected work
Film & Video Production
Brand films, commercial videos, and campaign assets produced around the story and objective of each project.
Learn moreCommercial Photography
Still work for products, lifestyle, and campaigns — made to sit next to the film, not beside it.
Learn moreSocial Media Content
Short-form films and series cut for the platforms where the brand actually speaks.
Learn moreCreative Direction
Concept, treatment, and art direction before a single frame is shot.
Learn moreBrand Identity & Visual Campaigns
Identity and campaign systems that hold across film, stills, and social.
Learn moreClients
Names we have worked with.
Hover a name to preview the work.
Process
From the first ideato the final frame.
Every project moves through a clear creative process — from the first idea and visual direction to production, post-production and final delivery.
01Discover
Understanding the brand, the objective, the audience and the visual direction.
02Conceive
Turn the idea into a concept, a moodboard, art direction and a visual language.
03Produce
From location and lighting to direction and camera — production brings the concept into the world.
04Edit
Editing, color, sound and motion until the cut is right.
05Deliver
Turn the finished work into assets ready for every channel and format.
Why us
A vision. The craft.The result.
ROC
Film · 2023
We bring creative direction, production, image and post-production together so each project holds one vision from first concept to final frame.
Based in MoroccoFilm · Photo · Craft
Concept, direction, production and post-production gathered around one idea.
We favor visual choices that are clear, precise, and built for the brand.
Every detail counts: the shoot, the edit, color, sound, and the final cuts.
A vision, end to end.01
Concept, direction, production and post-production gathered around one idea.
Client Voices
What theyremember.
Institut Caftan
The work
Still from Institut Caftan
Client voice
“They treated the film as a piece of cinema, not a checklist.”
Client voice
“One visual language from the hero cut to the social cuts.”
Client voice
“On set the idea stayed sharp. That is rare.”
Client voice
“The film’s rhythm was already there in the first assembly.”
Client voice
“The light carried the world. Nothing felt forced.”
Client voice
“Every cutdown kept the same tension as the hero film.”
Temporary copy — verified client testimonials will replace this content.
FAQ
The questionswe’re asked.
Everythingyouneedtoknowbeforewestart.
We produce brand films, advertising content, commercial photography, social content and visual campaigns, from concept through to final delivery.
We produce in Morocco and in the locations each project needs.
Depending on the project, we can cover creative direction, preparation, filming, photography, editing and post-production.
Timing depends on the format, the number of deliverables, production and the level of post-production. The schedule is set after the brief is confirmed.
Everything starts with a brief: objective, audience, deliverables, references, budget and timeline. We then define the creative direction and the production plan.
Yes. When a project needs both, photography and film can be built as one visual system so every format stays consistent.
Have another question?
Join the studio
Ready to launch yournext big idea?
Start building today with a brief made for films, campaigns, and brands that need to be seen.